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Under รองเท้าส้นเตารีด เกาหลี พร้อมส่ง Armour's fall from grace sent shares plummeting over the last year Source: Bloomberg But smart shareholders read through the company's cheerleading and zeroed in on an important statistic: Under Armour's shoe sales grew by just 2 percent this quarter from a year ago, well below thehigh teens many analysts expected. Fast Footing Breaking out Under Armour's revenue growth by segment shows that footwear sales growth has slowed to a worrisome pace Source: Bloomberg Under Armour has been trying to become a dominant sneaker seller in recent years, building a franchise aroundbasketball superstar Stephen Curry. At the same time, though, Adidas has regained a foothold in the U.S. sneaker market. The German sportswear seller had basically napped in America for the better part of a decade, letting upstart brands such as Under Armour and Lululemon Athletica Inc. steal market share. But under new leadership, Adidas has retooled its brand and turned its retro chic Superstar sneaker into the highest-selling shoe in the U.S. last year. Under Armour on Thursday admitted therelease of the Curry 3 shoe fell flat with consumers in the latest quarter, leading to softer-than-expected results and an inventory buildup that will weigh on margins this year. It was encouraging that Under Armour's typically brash and cockyCEO Kevin Plank dialed back the overconfidence on the call, admitting there was work to be done on the Curry shoes and throughout its footwear business. It was also a good sign that Under Armour's business didn't sink any further than already lackluster expectations. Time Out Under Armour's revenue growth fell to its lowest point since 2009 Source: Bloomberg But the path back to the headline-grabbing growth Under Armour has enjoyed recently isn't exactly linear. It's going to take time to get back into shoppers' good graces, especially as the competition in athleisure ratchets up.

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